Discover Boating
As a new boating season approached we wanted to introduce the endless possibilities on the water to a new audience of boaters.
With inclusivity and accessibility at the heart of the campaign, we wanted to show a new face of boaters that focused less on flashy stunts and speed but highlighted the joy and excitement of being on the water.
For our campaign, we tapped into five (non-boater) content creators to feature in the broadcast as talent while also having them share their own first-time boating experiences on their platforms.
Mazelee Family: Married Couple with a blended family of seven kids
Sanya Richards-Ross: USA Track and Field Gold Medal Olympian
Us the Duo: American Folk Pop Husband and Wife Duo
Haley Plotkin (Ready Set Jet Set): Solo Female Travel Blogger
Jeff Mindell: Content Creator, Dad and Husband to StuioDIY
Due to the start of the global pandemic the :30 spot was never finalized after our production,
but we still captured many great assets and had some wonderful content created by our partners.