Elevate Minnesota

Elevate Minnesota, a group comprised of 11 labor unions across the state wanted citizens to see the good unions provide their community. In 2018, the group came together to increase their awareness on advertising’s biggest night, the Super Bowl, being played in a stadium built by them. To highlight the stadium and many other union-made landmarks across the state, we created a story to help give a new perspective of these everyday scenes and the union members behind them.