Shady Brook Farms Turkey:
Feel Good Grilling

This campaign was centered around creating a feel-good summer. Easy and approachable recipes made everyone feel good in front of a grill. Turkey, as a better-for-you protein option, made you feel good about what you were putting on the table. And shareable dishes made for a crowd made you feel good gathering with your family and friends.


Chat Grill Perfect Turkey

We wanted to bring the sentiment of Feel Good Grilling to the digital world for Shady Brook Farms this grilling season. Using a short questionnaire to determine what ingredients were on hand, how many people you were serving, and how much time you had, we could create prompts that were served up to ChatGPT to generate easy grilling recipes.

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